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Migration can be scary. There, I said It.

Submitted by r.couturier on Tue, 06/28/2022 - 16:06
The present world communicates and connects through technology

What feelings come to mind when you hear the word 'migration'? Did you feel your blood pressure begin to rise? Are your palms getting sweaty? 

Fear not.

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Competitive Advantage for Fun and Profit. But Mostly Profit

Submitted by r.couturier on Tue, 06/28/2022 - 16:06
large sum of money in US dollars 3d illustration

Business strategy theory posits that there are two sources of sustainable competitive advantage. You can be cheaper, or you can be better.

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Engineering Color: Quadient provides high-level training on color theory

Submitted by r.couturier on Tue, 06/28/2022 - 16:06
Boy draws with a brush an abstract big light bulb.

As children we're all taught about the colors of the rainbow.

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Top 5 Customer Journey Mapping Mistakes

Submitted by r.couturier on Tue, 06/28/2022 - 16:06
Hand drawing a conceptual diagram about the importance to find the shortest way to go from point A to point B, or a simple solution to a problem.

In business today, customer journey mapping is all the rage.

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Do Your Customer Communications Pass the Marshmallow Challenge?

Submitted by r.couturier on Tue, 06/28/2022 - 16:06
close up of marshmallows pink and white

If you are like most organizations, you put a lot of time, energy and pride into the creation of your customer communications.  If your organization takes customer engagement seriously, you ma

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Do Your Customer Communications Pass the Marshmallow Test?

Submitted by r.couturier on Tue, 06/28/2022 - 16:06
close up image of marshmallows pink and white

The Marshmallow Test

Congratulations!

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Are You Ready to Grow Beyond Mail?

Submitted by r.couturier on Tue, 06/28/2022 - 16:06
hands working at a laptop using email and other digital communication networks

In an increasingly connected world, mailers are being called to extend their mailings with email follow-ups, calling campaigns and social media posts.

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4 Keys to Building Compliance into CX Design

Submitted by r.couturier on Tue, 06/28/2022 - 16:06
green robot-like object on a green surface

In today’s competitive environment, financial services and insurance companies are looking for ways to enhance the overall customer experience by offering greater convenience through intuitive inte

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CX: are you a good photographer or an expert cinematographer?

Submitted by r.couturier on Tue, 06/28/2022 - 16:06
Shot of a group of colleagues having a brainstorming session in a modern office

As CCM (Customer Communication Management) and CX (Customer Experience) intersect, it is important to put CCM into the context of CX. Think of it as making a movie.

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Your Summer To-Do List

Submitted by r.couturier on Tue, 06/28/2022 - 16:06

It’s June already! With the days getting longer and kids getting anxious for the summer vacation, you might be starting to think of summer holidays and barbeques.

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