As children we're all taught about the colors of the rainbow. Later we learn about the primary and secondary colors, and that's pretty much the extent of our education on color. Fast forward to today with mobile messaging apps all integrating with the phone's camera and vice-versa, camera apps becoming messaging apps - it's all about the filters to color-correct your pictures: automatic, chrome, vintage, lux and valencia.
Color is an important part of a customer journey - robin egg blue, burnt orange, and cerise not only represent your brand's identity, but also the emotion attached to a call-to-action, a store's interior, or even the color of the perfume bottle packaging itself.
Quadient has always been at the edge of full-color variable data applications, helping Service Providers save ink and satisfy their most demanding customers' need to bring their content and product to life.
Quadient continues to deliver advanced high-level training to our Service Provider clients - in our Prague offices, our latest training focused on color theory to an audience coming from all over Europe.
This latest intensive course was delivered by internationally renowned expert, M. Wilfrid Meffre from ColorSource.
We've had great feedback already from the color management training course thus far:
"From the course, I go from being a pioneer (like an explorer without a map) to understanding how to approach in a more scientific way."
"It really helps me to be able to explain to my customers what we can do, & equally importantly what we cannot do (& why)."
"Great – would recommend it to others."
"Good to share experiences & learn from other delegates (who have similar problems/challenges)."
Please contact us if you are interested in this training,
Keep an eye on our blog for more updates within the Service Provider space.
