What feelings come to mind when you hear the word 'migration'? Did you feel your blood pressure begin to rise? Are your palms getting sweaty?
Fear not.
Migration can be a difficult undertaking, but it doesn't have to be.
Today’s enterprises face a number of challenges including an increase in the number of communication channels and maintaining compliance with new regulations on the rise. The more customers, communication channels, products and services an organization has, the more likelihood there are many systems – both legacy and modern – in place to manage it all. The result is an infrastructure of software, hardware, and business rules that requires a lot of care. In most cases, the management of customer communications lacks a holistic strategy.
Customer preference demands, and a constantly changing communications landscape, are driving enterprises to rethink how they manage customer communications. With the desire to streamline processes, eliminate organizational silos, reduce costs and improve customer experience, thousands of enterprises worldwide are migrating to a single end-to-end customer communications management (CCM) solution.
However, such a migration can be a complex undertaking. Therefore, selecting a CCM provider who has a proven methodology and extensive migration experience is critical.
Typically, there are 3 key drivers for change:
- Compliance risk: your CCM product is either so outdated that the resources required to meet changing regulations is prohibitive, or your existing CCM solution has been abandoned by the provider, putting your enterprise at risk of meeting regulatory compliance.
- Looking to the future: a proactive approach, your organization is aware that your current CCM solution will not support your future customer communications needs. You've got a clear CX strategy, and seek a solution that will help you gain a competitive edge, and adapt to rapidly changing market demands.
- Cut Costs: multiple customer communications management platforms are not only costly to maintain, but also cause operational silos leading to duplication of efforts and inconsistency.
In our new guide, "Moving Toward Customer Experience Excellence: 4 Steps to a Successful Migration," we reveal the proven 4-step methodology we adhere to when embarking on a CCM migration project, and we highlight 3 unique examples of successful enterprise CCM migrations.
Because, while no one really wants to talk migration, it's important to do so.
And, if you've got the right partner, there's nothing to fear. Read more in our guide.
