What CCM solution reviews say about your potential for CX success
The consensus said the 1989 Ford Thunderbird was too expensive to build, too slow, and – ultimately – its bad reviews killed the T-Bird. The design was based on a successful, iconic car.
Does your CCM solution have longevity - or is it a trade-in?
From the single front-wheeled Benz Patent Motorwagen to self-driving, automobiles have evolved to meet the needs of today’s drivers.
Enterprises aren’t different.
CCM solution shopping: What you don’t see can blow your budget faster than the Grand Prix
According to Forrester, one-third of their CCM inquiries “
Great CX is a race, but to win you need more than CCM speed
CX excellence is the Formula One of today’s enterprises. Your ability to compete hinges upon creating meaningful, personalized interactions across all channels.
Customer Journey: speaking the language of customer experience
There continues to be an increased focus for businesses on the customer journey, and how journey orchestration can lead to an overall increase in the customer experience.
Can your Marketing Automation Platform do that? Top 5 CCM superpowers
Complex enterprises have sophisticated communication requirements.
The State of CX: A customer experience series - customer centricity
The evolution from customer communications to the more comprehensive approach of customer experience managem