Customer journey mapping: do you own a million-dollar masterpiece?

You might be surprised to find that your company has several masterpieces, worth a million dollars, lying around. Some might be on display in a conference room with double-sided tape.
Does Digital Transformation Really Eliminate Paper?

Decades ago experts and analysts forecasted paperless offices would soon become the norm and it had already started. That was in the 80’s.
Do Your Customer Communications Pass the Marshmallow Test?

The Marshmallow Test
Congratulations!
4 Keys to Building Compliance into CX Design

In today’s competitive environment, financial services and insurance companies are looking for ways to enhance the overall customer experience by offering greater convenience through intuitive inte
CX: are you a good photographer or an expert cinematographer?

As CCM (Customer Communication Management) and CX (Customer Experience) intersect, it is important to put CCM into the context of CX. Think of it as making a movie.
Risk & The Way Things Are Done

What about risk?
Risk is a topic that every company committed to customer experience must consider.
Who needs to care about the new Fiduciary Rule?

The US Department of Labor recently issued the final draft of a new “Fiduciary Rule”, scheduled to go into effect in April, 2017.
Omnichannel Needs to Equal Entire Customer Experience

It’s Sunday morning, the French press is brewing, and I’m curled up on my couch with my iPad squinting.
Meet me at the intersection of CX and CCM

When thinking about customer communications, the customer journey is the best place to begin.