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Insurance

Today’s Secret to Success for Mailers: Deliver Better Service

Submitted by r.couturier on Tue, 06/28/2022 - 16:06
woman getting a parcel in the mail at home

The following article by Satori Software President, Hugh Rogovy, was published in the Mail magazine 2011 CEO Perspectives issue:

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Attract Customers Using QR Codes in Direct Marketing

Submitted by r.couturier on Tue, 06/28/2022 - 16:06
woman walking on the street outside smiling and using her phone

For those of you who don’t remember (or never knew) the definition of a QR code: it’s a two-dimensional (2D) image that c

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Repurpose – Don’t Reinvent: Data and Content for a Highly Efficient Customer Communications Management Strategy

Submitted by r.couturier on Tue, 06/28/2022 - 16:06
abstract background of blue and purple

Perhaps more than most other types of businesses, customers expect their insurance companies to know who they are and to be willing and able to communicate with them on a personal level.

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Banks and Insurers: Are you ready for the Millennial mindset with your customer communications?

Submitted by r.couturier on Tue, 06/28/2022 - 16:06
Colorful Abstract Technology Wave Graphic Background

A couple of years back I attended a session on the insurance marketplace at the Gartner Symposium/ITxpo in Barcelona in which a shocking statistic was raised – that by 2018 only 25 per cent of insu

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New Matching Engines go beyond apples and oranges

Submitted by r.couturier on Tue, 06/28/2022 - 16:06

Professional data matching engines are becoming more and more intelligent.

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High precision matching – apples, oranges or fruit salad?

Submitted by r.couturier on Tue, 06/28/2022 - 16:06

In his excellent post “New matching engines go beyond apples and oranges”,&nbsp

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Bringing it all together

Submitted by r.couturier on Tue, 06/28/2022 - 16:06
group of professionals working together on a project in an office

It’s the night before our first EMEA User conference, which is the start of our user conference season.

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Why CMOs must deliver on multi-channel communications

Submitted by r.couturier on Tue, 06/28/2022 - 16:06
Photo of a young team, working together on a project

When it comes to customer communications management, enterprises have been delivering on multi-channel communications for decades.

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The hyper-connected consumer: are Insurance companies keeping up?

Submitted by r.couturier on Tue, 06/28/2022 - 16:06
happy man looking at his phone in a living room

For a long time, insurance companies were in the driver’s seat when it came to customer communications. Not anymore.

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Outside-In Customer Strategy

Submitted by r.couturier on Tue, 06/28/2022 - 16:06
group of professionals working together on a computer in an office
On November 3rd GMC Software is hosting a roundtable at the Guidewire Connection conference on the topic of
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