Today’s Secret to Success for Mailers: Deliver Better Service

The following article by Satori Software President, Hugh Rogovy, was published in the Mail magazine 2011 CEO Perspectives issue:
Attract Customers Using QR Codes in Direct Marketing

For those of you who don’t remember (or never knew) the definition of a QR code: it’s a two-dimensional (2D) image that c
Repurpose – Don’t Reinvent: Data and Content for a Highly Efficient Customer Communications Management Strategy

Perhaps more than most other types of businesses, customers expect their insurance companies to know who they are and to be willing and able to communicate with them on a personal level.
Banks and Insurers: Are you ready for the Millennial mindset with your customer communications?

A couple of years back I attended a session on the insurance marketplace at the Gartner Symposium/ITxpo in Barcelona in which a shocking statistic was raised – that by 2018 only 25 per cent of insu
New Matching Engines go beyond apples and oranges
Professional data matching engines are becoming more and more intelligent.
Bringing it all together

It’s the night before our first EMEA User conference, which is the start of our user conference season.
Why CMOs must deliver on multi-channel communications

When it comes to customer communications management, enterprises have been delivering on multi-channel communications for decades.
The hyper-connected consumer: are Insurance companies keeping up?

For a long time, insurance companies were in the driver’s seat when it came to customer communications. Not anymore.
Outside-In Customer Strategy
