Customers demand interactions that are not just efficient, but also frictionless, seamless, and intuitive. They seek guided experiences and timely and accurate communication. Meanwhile, employees expect an easier workflow that is smoother and faster when dealing with their customers. To meet these changing demands, organizations need to look at things from the customer, employee, and organizational perspectives with a similar lens.
One way to achieve this is through the combination of intelligent forms and customer communication management. By combining data collection and document composition with form processes, companies can improve data gathering processes, rationalize multiple discrete processes, consolidate them, and transform impersonal and dated customer experiences.
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