How Data Drives the Shift from Print to Digital

David Oleksik, owner at MJO Data, LLC, explains the criticalness of communication, and how it has evolved over the years, following the rise in new technology.

In this case study, we look at:

• The importance of data in direct mail
• Why you should build a business on data instead of print
• The emergence of commercial direct mail software 
• Why you should shift from print to dynamic communications

Download the full case study to learn more.