As a Product Marketer, I am often asked to explain what my job is. It’s tough, because Product Marketers work with almost everyone to create a balanced product strategy that brings the right capabilities to the market at the right time. Aside from the clients and internal colleagues, the Product Marketer works a lot with analysts.
Working with analysts is one of my favorite parts of my job. During this year, GMC participated in the Gartner Magic Quadrant for CCM (Customer Communications Management) Software. We also answered market survey questionnaires for other leading firms, like Forrester, IDC, InfoTrends, Madison Advisors, and others. This work is important to help our clients and prospects understand the market dynamics that surround their critical communication projects. GMC Software gladly participates in this market research that adds context to the market.
We also listen to the analysts, who predict important trends. GMC Software has implemented recommendations from many of the analyst firms in terms of strategy. GMC Software has read hundreds of reports, lately many on the convergence of CX (Customer Experience) and CCM. Recently, we commissioned original research with Forrester on the intersection of these areas. Earlier in the year, we had webinars with Craig LeClair and Megan Burns.
But, my favorite is to share our strategy. Nothing makes me happier than showing our in-process developments, near term plans, and long term vision to the leading analysts. This year, I was lucky enough to participate in the R10 Analyst tour in April to present both physically and virtually to leading analysts from Doculabs, Forrester, Gartner, IDC, InfoTrends, Madison Advisors and others. We got some great pre-release feedback. We even took some recommendations and implemented them before R10 released in June.
As we plan for the future, we are looking to help define CCM as a more critical part of CX activities, as we create products and enhancements that move us into new spaced in adjacent markets. The early indications are very positive, and we know we have more great things to share in 2016.
