Quadient has been recognized as an overall leader in the 2021 Aspire Leaderboard for CCM for the fourth year running. Aspire’s Leaderboard is the most in-depth vendor comparison in the market, full of data and insights. In addition to overall leadership, Quadient CXM solutions earned 12 market-leading scores in critical categories.
CCM is critical to your customer experience strategy. In our “Connecting the Dots” series we’re exploring how scoring criteria, key scores and their connection to data elements, and weightings can be engineered for optimal business impact.
Today we’re exploring how Journey Visualization and Customer Enablement combine to create alignment across customer experience improvement projects for your business.
What does Journey Visualization have to do with Customer Enablement?
High scores in Journey Visualization and Customer Enablement mean that you can expect Quadient to help you think about your customers in context.
Of the report, Quadient is arguably the proudest of our Customer Enablement leadership. While we like and deeply respect Aspire’s work and insights, analysts do not purchase, use or maintain CCM software. People like you must maintain an active communication portfolio that delivers consistent brand image and experience levels across a constantly changing mix of communications that responds to customers, competitors, regulators, and random external market forces. Quadient’s industry-leading scores for Journey Visualization and Customer Enablement combine to give our customers a long-term strategic advantage.
Why should you care about Quadient’s Journey Visualization scores?
Journey mapping is hot. In the past year alone, the Leaderboard recognized four newcomers as Quadient’s predications on the CX to CCM connection came to pass. Customer-first and empathetic customer experience management strategies significantly outperform traditional CCM. With a score 12 points higher than the next vendor - Quadient is leading more competitors than ever before in journey visualization capabilities.
Why should you care about Customer Enablement scores?
You might think that Customer Enablement is totally different from journey mapping. Well, you’re right. But, in the six years Quadient has been developing the journey mapping technology, we learned a lot about the discipline of customer-first thinking. As we developed technology to make it easier to manage journeys, we put a large investment into improving our own clients’ journeys.
Our clients need to quickly adapt to technological shifts, so we created Quadient University, The Quad, Quadient Exchange and the Quadient Hub. This makes it easy for our users to learn from videos, test environments, example code, articles, benchmark data, and short courses. We learned a lot about CX while developing the first version of Customer Journey Mapping that translated into better service and enablement for our customers. We are ecstatic that Quadient earned the highest scores of 90 in this critical customer-first category.
Here are five enablement and journey visualization questions to include in your RFP as you evaluate vendors
Connecting the dots of the 2021 Aspire CCM leaderboard
So, the key takeaway from connecting Quadient’s leading dots on Journey visualization and customer enablement scoring is that we can help you transform customer communications and customer experience with industry-leading capabilities–getting you to value ahead of your competition. Our journey solutions can differentiate you from your competition by orchestrating customer-first omnichannel communications. Our customer success numbers are the highest in the market – we are invested in your long-term success.
Thank you for engaging with us on this topic. Our solutions are configurable to your unique CCM and CXM needs, and we focus on the interactions between a variety of forces within business that impact the communications that drive your customer experiences. We look at the market through the lens of our customers, because connections matter.
