A lot of people in the healthcare industry simply don't "get it" when it comes to the way patients receive information. Some communications are technical and difficult to understand. The rest is written with total disregard for the audience it is intended for. Boring newsletters are deleted without ever being opened.
Information that is intended to help patients stay healthy is disregarded because it's buried in mounds of copy. For Geisinger Health Plan, the question became: "How do we take the stuff that helps our members with decisions and make it direct and informative?"
Learn how Geisinger Health Plan, with the help of Quadient, was able to:
- Overhaul the way they sent out communications
- Create consistently designed templates and communications
- Streamline the process and revamp the communication strategy
Download the full case study to learn more.
The right way to send exceptional communications
https://cx.quadient.com/l/68752/2020-02-05/fwd94z
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