Quadient Retains Position as Technology Leader
I am thrilled to share that Quadient, a leading provider of Customer Communication Management (CCM) solutions, has been named a Technology Leader in the 2024 SPARK Matrix™ for Customer Communication Management—our fourth consecutive year positioning as a Leader on a SPARK Matrix assessing the CCM market! Quadient’s consistent leadership position is largely based on our ongoing commitment to product innovation and customer satisfaction.
The SPARK Matrix™ is a comprehensive report produced by global advisory and consulting firm, Quadrant Knowledge Solutions. Regarded as a "Strategic Performance Assessment and Ranking," the report evaluates the performance of key CCM vendors based on their ratings in the categories of Technology Excellence and Customer Impact. The report also provides an in-depth analysis of market dynamics, trends, and competitive positioning, making it an essential tool for businesses looking to invest in a CCM platform or replace their current solution.
Top-rated Performance Across the Full Span of Evaluation Criteria
Quadient's position as a Technology Leader on the SPARK Matrix™ is a testament to the strength of our product strategy, commitment to customer value, and unique competitive advantage. We received top ratings across a variety of critical performance metrics, including product vision and roadmap, integration and interoperability, ease of deployment and use, value proposition, and customer service excellence. Receiving strong ratings across this broad array of evaluation criteria illustrates our ability to merge powerful technical capabilities with a superior user experience for businesses of all sizes and industries.
Critical Insights to Make an Informed CCM Vendor Selection
As businesses increasingly focus on delivering personalised interactions to their customers across all touchpoints of the omnichannel customer experience, the demand for innovative CCM solutions is on the rise. While CCM is an established, mature category, with a collection of software solutions that have been on the market for a long time, some of these solutions are no longer supported or are coming to "end of life," which is driving companies to re-evaluate their CCM options and replace legacy systems. The SPARK Matrix™ provides valuable insights into CCM solution performance, key competitive factors, and technology differentiators, helping businesses make informed decisions about which vendor to choose.
Driving More Dynamic and Data-driven Customer Engagement
Quadient’s Software-as-a-Service (Inspire Evolve) and AnyPrem (Inspire Flex) CCM solutions power millions of business correspondence, contracts, quotes, policies, and proposals for insurance, government, healthcare, energy & utilities, and financial services companies daily, including both high-volume batch statements, as well as personalised individual statements and omnichannel marketing campaigns. With features such as dynamic content creation, omnichannel orchestration, customer journey mapping, and seamless data integration and utilisation, Inspire helps businesses streamline their communication processes and enhance customer engagement.
“By offering robust customer journey mapping tools, Quadient enables businesses to visualise and optimise customer interactions across multiple touchpoints. With a strong emphasis on AI-driven analytics and continuous enhancement of deployment options, Quadient is at the forefront of revolutionising CCM, driving towards more dynamic and data-driven customer engagement strategies," said Saurabh Raj, Analyst at Quadrant Knowledge Solutions.
Empowering Personalised, Omnichannel Experiences At Scale
According to the SPARK Matrix™ report, Quadient's future outlook is positive, as we continue to invest in innovation and expand our global presence. With a strong focus on customer satisfaction and technology excellence, Quadient is well-positioned to meet the evolving needs of businesses looking to transform their customer communications.
"Quadient's innovative approach to CCM seamlessly integrates technical flexibility with deep integration capabilities, empowering organisations to deliver personalised, omnichannel experiences at scale,” said Saurabh Raj.
Explore the complete 2024 SPARK Matrix CCM vendor rankings and performance analysis with complimentary report access.
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