Momentos que importam no Banco

‘Moments of truth' are make-or-break instances along a customer’s journey that present a decision point. If executed well, the customer continues on their journey doing business with the brand; if executed poorly, it’s likely the customer will stop doing business with the brand. Each moment of truth is an opportunity for the brand to differentiate.

This ebook provides insight into the critical customer touchpoints within the banking industry across the customer lifecycle, and offers solutions for improving communication, financial challenges, and the overall customer experience.

Os leitores vão aprender:

• A detailed understanding of the banking industry moments of truth
• Ideias inovadoras para melhorar a experiência do cliente ao longo do seu ciclo de vida
• O que não tem tido sucesso durante a transformação digital
• How financial difficulties are approached by the modern customer
• Comunicações modernas versus oportunidades de negócio tradicionais de aperto de mão

Download a complimentary copy of this wonderfully illustrated, industry-specific ebook by completing the form provided.