Is Martech a Barrier to Your Digital Transformation Strategy?

The last ten years have seen tremendous change in the role of the CMO.
Customer Focused CIOs Should Avoid Bimodal IT

Last week, we examined the pressures on the CMO to deliver faster, more relevant innovation to drive customer engagement across a growing number of channels, and how these pressures continue to lea
Following the GDPR: Embrace Best Practices That Would Benefit The Organization Regardless

The European Union’s General Data Protection Regulation (GDPR), set to come into force from 25 May 2018, has primarily been viewed in terms of the challenge it poses for data security.
FinServ Martech is Risky Business

Two weeks back, we reviewed the growing pressure on CMOs to be the primary growth drivers in their organizations, and the resulting acquisition of MarTech to help the CMO meet aggressive acquisitio
It's not just business, it's personal

Back when we were still GMC Software in the early 2000s, Quadient set the standard at the time for personalization software with our PrintNet Solutions Portfolio.
Is Disruption Good for Your Customer Experience?

As far back as 1986, author Dick Foster released the book "Innovation: The Attacker's Advantage", building on the work of Peter Druker, describing the impact of "technological discontinuities", or
Could the Golden Record be the answer to your data security efforts?

With the GDPR set to come into effect in 2018, many organizations are now recognising the potential failings in the way they handle customer data, and looking to correct these.
It's time to face it - CRM is poor at communication design

I remember being part of many debates back in the early 2000s regarding the value of CRM solutions - and whether organizations really needed them in the technology stack.
Dear banker - It's time to put the customer at the center of your onboarding journey

Few industries are feeling the effects of digital transformation more deeply than financial services. According to Celent, in the last five years the global investment community has been ramp