Why CMOs must deliver on multi-channel communications

When it comes to customer communications management, enterprises have been delivering on multi-channel communications for decades.
The hyper-connected consumer: are Insurance companies keeping up?

For a long time, insurance companies were in the driver’s seat when it came to customer communications. Not anymore.
Should Print Service Providers Go Digital?

The one thing that I frequently hear when I meet Print Service Provider owners is how the consumer market, moving to digital channels will either impact or not impact their print business.
Outside-In Customer Strategy

Accepting the Cloud vs. Accepting Shadow IT

I asked myself whether it would be possible to manage communication projects in a collaborative way with teams located in different countries with no access to the Cloud.
5 key challenges facing CX executives today

On Thursday November 19th, 2015, GMC Software hosted 9 executive delegates from the Financial Services and Insurance industries for a thought leadership roundtable at the Grand Hyatt in Hong Kong.
8 signs your customer communications management product is no longer working for you

Every customer interaction matters. To remain competitive in a complex digital world, you must deliver an exceptional customer experience, across all devices.
Pocket-Sized Mobile Interactive Approval

Many GMC Software customers have strong interactive communication projects.
Customer journey mapping: do you own a million-dollar masterpiece?

You might be surprised to find that your company has several masterpieces, worth a million dollars, lying around. Some might be on display in a conference room with double-sided tape.
Does Digital Transformation Really Eliminate Paper?

Decades ago experts and analysts forecasted paperless offices would soon become the norm and it had already started. That was in the 80’s.