Does your CCM solution have longevity - or is it a trade-in?
From the single front-wheeled Benz Patent Motorwagen to self-driving, automobiles have evolved to meet the needs of today’s drivers.
Enterprises aren’t different.
CCM solution shopping: What you don’t see can blow your budget faster than the Grand Prix
According to Forrester, one-third of their CCM inquiries “
Great CX is a race, but to win you need more than CCM speed
CX excellence is the Formula One of today’s enterprises. Your ability to compete hinges upon creating meaningful, personalized interactions across all channels.
Customer Journey: speaking the language of customer experience
There continues to be an increased focus for businesses on the customer journey, and how journey orchestration can lead to an overall increase in the customer experience.
Can your Marketing Automation Platform do that? Top 5 CCM superpowers
Complex enterprises have sophisticated communication requirements.
The State of CX: A customer experience series - customer centricity
The evolution from customer communications to the more comprehensive approach of customer experience managem
What is CX?
So, you’ve been tasked with transforming your organization’s customer experience.
Diving deep into Macrosoft’s 2021 CCM Survey: Part 3
In 2021, everyone is into Customer Journey Mapping!
As a leading solution and service provider in the Customer Communications Management market, Macrosoft is committed to building g
Diving deep into Macrosoft’s 2021 CCM Survey: Part 2
AI Usage in Customer Communications Management (CCM)
As a leading solution and service provider in the Customer Communications Management market, Macrosoft is committed to building