Three lessons COVID-19 taught us about successful crisis communications in the Healthcare Industry
A guest article by Mitch Kocen from Geisinger Health Plan
COVID-19 outbreak created unique communication challenges for the healthcare industry.
The power of customer journey orchestration
The customer experience has always been defined as the sum of all interactions a customer has throughout their relationship with the brand, however,
Using Address Correction Results to Reduce Return Mail
This post continues our series in getting the most from your address list.
5 Hottest CCM Trends, GRAPH EXPO 2015
Over the course of 3 days, we had hundreds of visitors through the GMC Software booth at GRAPH EXPO 2015 keen to discuss what the future has in store for customer communications management (CCM).
Data Value: it’s how you approach your customer – search for the ultimate data entry form
The graph on the left has been my eye opener.
An insider's view to an invite-only CEO advisory board session with our Service Provider customers
On September 13th to 14th, we held an invite-only CEO advisory board session with our Service Provider customers from North America, Latin America & Europe at the luxurious Trump Hotel Chicago.
Power is moving to the customer, so experience matters
I was recently listening to a podcast that is focused on pop culture and politics.
Overcoming today’s financial services member experience CX roadblocks
Nowhere is customer experience (CX) more important than in the financial services industry, where the greatest opportunity for revenue growth will not come from new products or geographic expansion
A year of talking with analysts
As a Product Marketer, I am often asked to explain what my job is.
Surrounded by excellence - welcoming 21 new EDPs to Xplor
Today, I received some great news about a project GMC Software has been working on throughout 2015 in conjunction with Xplor.