The IDC MarketScape Worldwide Cloud Customer Communications Management Applications 2022 Vendor Assessment, by Marci Maddox, presents a market in a state of transition. The global pandemic turbocharged digital transformation projects and brought the digital customer experience (CX) into focus. With fewer in-person interactions, customers looked to digital channels to recreate the empathetic, personalized experiences of the physical world. Static printed documents and electronic statements delivered as isolated touchpoints, disconnected from the larger customer journey, no longer sufficed.
A new era of customer communications emerged—the era of the "Dynamic Delivery of Multichannel Personalized Experiences."
Download the Infographic to reveal the five key forces shaping the new era of customer communications and other key CCM market insights, including:
- Three customer communication goals of more than one-third of organizations
- Top five business benefits driving increased investment in CX enhancement
- The pivotal role of CCM in driving and optimizing the customer experience
- How the evolution of CCM is expanding use cases to customer-facing teams
- The top three strengths Quadient was recognized for as a Cloud CCM Leader
Discover the five defining factors of CX-based Cloud Customer Communications!
Five new customer communication realities
https://resources.quadient.com/m/777b9fd021f62907/original/IDC-MarketScape-Cloud-CCM-22-Infographic-U-S-ENG.pdf
Off
Formstack Instance
Quadient