Facing the CX-centric Cloud CCM Facts

The IDC MarketScape Worldwide Cloud Customer Communications Management Applications 2022 Vendor Assessment, by Marci Maddox, presents a market in a state of transition. The global pandemic turbocharged digital transformation projects and brought the digital customer experience (CX) into focus. With fewer in-person interactions, customers looked to digital channels to recreate the empathetic, personalized brand experiences of the physical world. Static printed documents delivered as isolated touchpoints, disconnected from the larger customer journey no longer sufficed. 

A new era of customer communications emerged—the era of the "Dynamic Delivery of Multichannel Personalized Experiences."

Download the Infographic to reveal the five forces reshaping the CCM market and gain key insights from the IDC MarketScape for Cloud 2022, including:

• The pivotal role of CCM in driving and optimizing the customer experience
• Key customer communication goals of more than one-third of organizations
• Top five business benefits driving increased investment in CX enhancement
• How the evolution of CCM is expanding use cases to customer-facing teams
• The top three strengths Quadient was recognized for as a Cloud CCM Leader

Discover what's driving the rise of CX-based Cloud Customer Communications and how to stay ahead!