Facing the CX-centric Cloud CCM Facts

The IDC MarketScape Worldwide Cloud Customer Communications Management Applications 2022 Vendor Assessment, by Marci Maddox, presents a market in a state of transition. The global pandemic turbocharged digital transformation projects and brought the digital customer experience (CX) into focus. With fewer in-person interactions, customers looked to digital channels to recreate the empathetic, personalized brand experiences of the physical world. Static printed documents delivered as isolated touchpoints no longer sufficed. A new era of customer communications emerged.

Enter the era of 'Dynamic Delivery of Multichannel Personalized Experiences' - driven by five new market realities. 

Download the Infographic to reveal the key forces reshaping the CCM market and uncover:

• The pivotal role of CCM in driving and optimizing the customer experience
• Key customer communication goals of more than one-third of organizations
• Top five business benefits driving increased investment in CX enhancement
• How the evolution of CCM is expanding use cases to customer-facing teams
• The top three strengths Quadient was recognized for as a Cloud CCM Leader

Discover what's behind the rise of CX-based Cloud Customer Communications and how to stay ahead!