CCM 101: A Beginner’s Guide to Customer Communication Management Technology

This guide was designed specifically for newcomers to the Customer Communication Management (CCM) world. It will help you understand (in simple terms):

• What customer communications management (CCM) technology is
• What CCM does that other business applications don't
• Who CCM is for
• Why CCM a critical component of your enterprise tech stack
• How CCM can empower your staff to deliver meaningful customer interactions across the entire customer journey

Think of it as the 'Cliffs Notes' for understanding CCM technology.

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