The impact of color printing and inkjet technology

The Power of Color
Color is a fundamental aspect of human perception as well as a form of nonverbal communication. It not only captures attention but also conveys information and evokes emotions. Color increases brand identity, assists in memory retention, and boosts reader engagement​​.

You have fewer than three seconds to grab your customer's attention with your mailpiece.  Multiple studies have shown that using color in printed materials can:

• Increase readership by up to 42% compared to black-and-white versions
• Are 80% more likely to be read than their monochrome counterparts​​ 
• Boost response rates by up to 45%​​.

Increase engagement and response rates
According to Bill Longua, Senior Director of the Digital Print Group at Quadient, color is a powerful tool in design, particularly for direct mail and marketing materials. One of the most compelling arguments for color printing is its impact on response rates. Higher response rates can lead to more conversions and, ultimately, higher revenue.  Furthermore, color printing has been shown to improve learning and retention by up to 78%​​. This makes it a valuable tool not only for marketing but also for educational and informational materials, where retaining reader attention is crucial. Images are another way MST 50% of consumers trust print mail more than any other form of advertising.

Personalization and color: A winning combination
Personalization in direct mail is another critical factor that enhances the ROI of color printing. Research shows that personalized mail grabs attention and engages customers more effectively than non-personalized mail, increasing response rates by two to three times​​. When combined with color, the impact of personalization is even more pronounced.=

Cost-effectiveness of modern color printing technology
Advances in color printing technology have made it more cost-effective than ever. The MACH 9DS employs the latest HP printing technology, providing high-quality color printing at a competitive cost per piece that you can pass along to your customers​​. Inkjet technology is fast, digital, and requires no setup or plates making short runs more profitable. 

the ROI of color printing is clear. It enhances engagement, increases response rates, and improves retention, all of which contribute to higher revenue. The MACH 9DS leverages cutting-edge HP printing technology to deliver high-quality, cost-effective color printing. By integrating seamlessly with the DS-700 iQ inserter, it automates processes, reduces labor costs, and boosts productivity. 

Real-world savings and revenue opportunities
Investing in the MACH 9DS can help your business achieve its revenue targets by providing a robust, efficient, and versatile printing solution. Whether you’re looking to enhance your marketing efforts or streamline your production processes, the MACH 9DS offers the capabilities you need to succeed. . This system integrates seamlessly with Quadient’s DS-700 iQ folder inserter, automating complex processes and reducing the need for skilled labor. The MACH 9DS's ability to print at speeds of up to 6,000 envelopes per hour with dynamic data and graphics means businesses can achieve high-volume printing with minimal downtime​​. 

The MACH 9DS supports full-color variable data and graphics, allowing businesses to personalize each piece of mail dynamically. Producing individually customized messaging and graphics as if it was printing the same image.  This capability not only improves customer engagement but also strengthens brand recognition and loyalty. Quadient Connects session - production mailers and in-plant printers how it easily integrates with your folder inserterTo learn more about how you can transform your mailings Quadient Connects and watch on-demand. Choose from over 60+ complimentary sessions, demonstrations, and insights from more than 40 digital transformation experts. With topics from mailing solutions to customer communications management, document and finance automation there is no limit to what you can learn and achieve.