You have fewer than three seconds to grab your customer's attention with your mailpiece. According to William Longua, Senior Director of the Digital Print Group at Quadient, color is a powerful tool in design, particularly for direct mail and marketing materials. Multiple studies have shown that using color in printed materials can:
- Increase readership by up to 42% compared to black-and-white versions
- Are 80% more likely to be read than their monochrome counterparts
- Boost response rates by up to 45%
The power of color
Color is a fundamental aspect of human perception as well as a form of nonverbal communication. It not only captures attention but also conveys information and evokes emotions. Color increases brand identity, assists in memory retention, and boosts reader engagement. Furthermore, color printing has been shown to improve learning and retention by up to 78%. This makes it a valuable tool not only for marketing but also for educational and informational materials, where retaining reader attention is crucial.
Personalization and color: A winning combination
One of the most compelling arguments for color printing is its impact on response rates. Higher response rates can lead to more conversions and, ultimately, higher revenue. Personalization in direct mail is another critical factor that enhances the ROI of color printing. Research shows that personalized mail grabs attention and engages customers more effectively than non-personalized mail, increasing response rates by two to three times. Quadient's MACH 9DS dynamic color printer supports full-color variable data and graphics, allowing businesses to personalize each piece of mail dynamically rapidly customizing messaging and graphics for each customer as if it were printing the same image.
Cost-effectiveness of modern color printing technology
Advances in color printing technology have made it more cost-effective than ever. Inkjet technology is fast, digital, and requires no setup or plates making short runs more profitable. The MACH 9DS employs the latest HP printing technology, providing high-quality, output at a competitive cost per piece that you can pass along to your customers.
Real-world savings and revenue opportunities
Whether you’re looking to enhance your marketing efforts or streamline your production processes, this system integrates seamlessly with Quadient’s DS-700 iQ folder inserter. The MACH 9DS's ability to print at speeds of up to 6,000 envelopes per hour with dynamic data and graphics means businesses can achieve high-volume printing with minimal downtime.
ROI of color printing
Investing in the MACH 9DS can help your business achieve its revenue targets by providing a robust, efficient, and versatile printing solution. At our recent Quadient Connects event, Bil goes into more detail about the ROI of color printing and inkjet technology and how the MACH 9DS can help you achieve your targets. This presentation is available for a limited time on demand. To learn more about how you can rejuvenate your mailings visit the Quadient Connects video library and watch on-demand. Choose from a range of complimentary sessions and demonstrations, and get insights from today's digital transformation experts. With topics from mailing solutions to customer communications management, document and finance automation there is no limit to what else you can learn and achieve.
