Today’s consumers have gone digital and expect their experiences with insurers to mirror that of reputable companies like Amazon and Apple. They have more control than ever before, with numerous purchasing options, vast online research tools and multiple touch points.

Hyper-connected consumers are using multiple channels to shop for insurance according to their individual needs, wants, and preferences and they expect insurers to communicate with them on a personalized, relevant, and contextual basis.

The big question: how well are insurers adapting?

We are diving into the strategies to help insurers unify policyholder communications in this brand new white paper, The Secret to Unifying Policyholder Communications by exploring:

• The significant shift in consumer expectations
• The traditional hurdles that insurers face
• How these hurdles can be overcome with a unified cross-channel customer communications strategy