Len has over 25 years of experience in visual communications and strategy. Over the last decade his focus has been on developing a technology that would allow him to merge his love of directing creative video with data-driven digital experiences.

In 2004, Len formed a partnership with Larry Lubin to create a new BlueRush with the intent of offering personalized customer experiences using a unique blend of digital media and deep technology capabilities.

BlueRush’s cutting-edge interactive personalized video platform, IndiVideo, helps companies engage customers, simplify complex products, motivate action and accelerate the buyer journey while providing a superior digital experience to lift conversions and increase customer lifetime value.

Author Job
Executive Vice-President, BlueRush
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Len Smofsky