Quadient Maintains Positioning as Technology Leader
Quadient is proud to announce that we retained our position as Technology Leader in the 2023 SPARK Matrix™ for Customer Communication Management (CCM), by global consulting firm, Quadrant Knowledge Solutions. For the third consecutive year, Quadient earned the highest performance rankings for Technology Excellence and Customer Impact.
To allow you to explore the full findings of this critical research, we're offering complimentary report access: Download SPARK Matrix for CCM 2023
Helping You Select the Most Competitive CCM Technology
When organizations consider their communication strategy, they are often overwhelmed by the complexity of offerings in the CCM market. The SPARK Matrix report from Quadrant Knowledge Solutions examines the business value delivered by leading CCM technologies that support the design and delivery of effective, personalized customer communications across channels. Their annual report helps businesses compare CCM offerings and select a vendor that will help them gain competitive edge and navigate changing business landscapes with agility.
The SPARK Matrix identifies key technical and business criteria, suggesting that, “Users should evaluate vendors based on the comprehensive capabilities to integrate large volumes of data in multiple formats and from contextual data sources across all channels. The platform should also support the complete inclusiveness of data from both online and offline sources.”
CCM Platforms Grow in Popularity as Channels & Customer Expectations Increase
Coordinating personalized engagement across the key transition points of the customer journey lifecycle is becoming increasingly difficult, as communication needs, channel preferences, regulatory requirements, privacy legislation, and other factors add new types of communications and new channel requirements to the already difficult task of communicating.
The SPARK Matrix research amplifies this message, stating, “Due to the expansion of digital channels and rising customer expectations for a seamless experience throughout the customer lifecycle journey, CCM platforms are becoming increasingly popular.” Quadient’s omnichannel orchestration, one-of-a kind omnichannel communications preview, and customer journey mapping (CJM) integration combine to make our customers look and sound amazing to their customers—no matter where they are in their journey.
Quadient Inspire Recognized for Driving Lifecycle Customer Engagement
According to the research, “A CCM platform is essential for providing a continuous flow of information throughout the customer lifecycle, as it aids in management of communication across channels while maintaining and enhancing user retention and loyalty.” This demonstrates how organizations with leading CCM technology are improving critical moments in the customer lifecycle.
Quadrant Knowledge Solutions' report recognizes that Quadient’s CCM technology solutions drive end-to-end customer engagement and communication value for organizations.
“Quadient is a leading provider of customer experience solutions globally and specializes in business process automation (BPA) and customer experience management (CXM). The company’s CCM solution – ‘Inspire’ – assists companies to design, manage, and deliver personalized, accurate, and compliant communications across all channels from a single centralized platform,” writes Quadrant Knowledge Solutions.
Realizing the Limitless Possibilities & Opportunities of CCM
If your organization is seeking to improve the way you communicate with customers while decreasing costs and reducing the risk of miscommunicating due to disconnected, legacy systems, then consider your future with a leading CCM software provider.
The SPARK Matrix predicts, “The future of CCM holds limitless possibilities and opportunities by highlighting the real-time personalization of communication across multiple channels, along with stressing the importance of behavior-based personalization depending on the customer response patterns.”
Bringing the Benefits of CCM Technology to Your Organization
Despite the considerable benefits of CCM technology enjoyed by leading communicators, many organizations continue to communicate with their customers across a complex network of disjointed, single-purpose legacy systems that send communications without context.
According to the SPARK Matrix, “CCM platforms have gained traction in recent years due to increasing digital channels and connectivity with customers taking precedence across the globe. Moreover, the CCM platform provides connectivity across multiple channels and has the capability to personalize communication in real time.”
Quadient agrees with Quadrant Knowledge Solutions that it is well past time for organizations to consider bringing the benefits of CCM technology to their business and customers. Easily compare vendor capabilities and identify the right CCM platform for your current and future needs by downloading the SPARK Matrix™ for Customer Communication Management, 2023:
