Advancements in print technology and workflow automation are helping to drive the value of customer communications. Customers want print that is personalized and relevant. Versioned print engages customers and enhances their experience with your business. Personalized and variable data print is affordable, secure, and trackable with today’s mailing hardware and software technology. Many of these enterprise-grade solutions have been scaled down and are easily accessible to small to medium-sized businesses.
If there is one thing we learned from 2020 is that a company’s adaptability and agility are one of its biggest competitive advantages. If your organization is working with a leaner team and tighter budget, how do you make the most of your internal resources as well as adapt to changing conditions and customer demands? Outsourcing print mail may be one area you haven’t considered. Outsourcing reduces the amount of time your staff needs to spend on mail prep and processing and allows them to concentrate on higher-value tasks while saving you costs on inventory and postage. With the right tools and technology, you can seamlessly manage mailings both on-site and off from a single platform.
Our speaker will discuss:
• How has COVID impacted the way businesses communicate with their customers?
• Is print still relevant?
• What are some of the print and mail technology trends?
• Is in-sourcing or out-sourcing the right print channel for your business?
Attend the upcoming webinar in the Future of Mail series on Tuesday, January 26, 2021 (8AM PST – 11AM EST – 4PM GMT – 5PM CET) - Print or Digital: Why Choice is Critical for Your Customer Communication Strategy.
Guest speaker Amy Machado of IDC will present the latest economic and technology trends, the communications experience as it pertains to the value of print and digital communications, and how to communicate with customers effectively. Learn what types of communications are resonating with today’s customers and gain insight into how you can best optimize and execute your customer communication strategy.
Amy Machado is a Research Manager for IDC's Imaging, Printing, and Document Solutions responsible for covering the hardcopy peripherals markets. Ms. Machado heads up the U.S. Hardcopy Peripherals Tracker program, covering quantitative and qualitative to the MFP and print market on a quarterly basis. Ms. Machado's research focus also includes the Production printing market as well as the Label & Packaging printing market, with an emphasis on how the DX economy is making digital technologies a large growth opportunity.
