As Vice-President, Global SMB Product Marketing, Valérie Colin, leads the Product and GTM strategy for the portfolio of Quadient SaaS software solutions, including Account Receivables, Account Payables, and Document Automation for the SMB segment.
Valérie Colin began her career at HP, holding multiple roles in supply chain, presales, project management, business, and channel development, and in the last years, leading global product marketing of HP mobility solutions in EMEA, working with global telco players.
She joined Quadient in 2012, as Marketing Director, overseeing the entire product portfolio from Mailing Solutions to Software. She has launched globally OMS-500 solution, the very first document automation software for SMBs, which rebranded Impress in 2020. She has also developed Neotouch Document and Invoice delivery platform in France.
In 2016 she became Chief Digital & Marketing Officer at Heppner, a leading European independent transportation and logistics company. She led the digital transformation program for the whole group, from creating new digital offers and services to information systems renewal projects.
She then joined GS1 in 2018 as Chief Marketing and Innovation Officer, where she actively promoted the benefits of GS1 international standards for the efficiency of the global value chain, in more than 20 different markets (consumer goods, food, technical industries, healthcare, etc.…) in France.
She rejoined Quadient in 2020, as Field Marketing Director for ICA in France & Benelux, then was promoted to her current position in 2021.
Valérie Colin holds an electrical engineering degree from INSA Lyon and a master’s degree in marketing from EMLyon business school.
