How British Gas leveraged Quadient Customer Journey Mapping to transform utilities for the 21st Century

British Gas case study
In the UK utilities industry, increasing commoditisation of utilities is pushing British Gas – UK’s largest energy provider – to strengthen their business by evolving into a home services provider and to enhance overall customer experience via optimised, seamless and satisfying customer journeys. British Gas chose to integrate Quadient® Customer Journey Mapping (CJM) to extend the power of Quadient’s omnichannel communication platform, Quadient Inspire. The result is a versatile, personalised and consistent business process that improves customer satisfaction.

Quadient utilises its own CXM portfolio to win over talent

Quadient HR case study
Competition for talent has never been fiercer. The Employee Experience team within Quadient’s Human Resources knew that they needed to put their “best faces” forward in order to attract and keep top talent as Quadient’s business continues to grow. HR turned to Quadient’s own industry-leading customer experience management (CXM) portfolio—Inspire Evolve for customer communications and Inspire Journey for journey mapping—to deliver more personalised, automated communications leveraging customer journey mapping and emotion scoring.