Singlife taps on Quadient Inspire Journey for a holistic view of their customer engagement efforts
Singlife is a leading homegrown financial services company, offering consumers a better way to financial freedom. Through innovative, technology-enabled solutions and a wide range of products and services, Singlife provides consumers control over their financial wellbeing at every stage of their lives.
In addition to a comprehensive suite of insurance plans, employee benefits, partnerships with financial adviser channels and bancassurance, Singlife offers investment and advisory solutions through its Navigator platform. It also offers the Singlife Account, a mobile-first insurance savings plan.
Singlife is the exclusive insurance provider for the Ministry of Defence, Ministry of Home Affairs and Public Officers Group Insurance Scheme. Singlife is also an official signatory of the United Nations Principles for Sustainable Insurance, affirming its commitment to finding a better way to sustainability.
First announced in September 2020 and valued at S$3.2 billion, the merger of Aviva Singapore and Singlife was the largest insurance deal in Singapore then and created one of the largest homegrown financial services companies in the republic.
The Drivers Behind this Initiative
In a highly competitive market, price and product are no longer the main differentiating factors. Customer experience has emerged as a vital differentiation factor. Noting this, Singlife continuously seek ways to evaluate its customers’ experience across various touchpoints. These include identifying and rectifying pain points, eliminating redundancy and finessing processes – to elevate customer experience.
How Journey Mapping is Relevant and Why Inspire Journey was Selected
Singlife identifies its need for a scalable tool which enables collaboration and simplifies journey mapping process – a key step in its customer engagement review. With its journey mapping and collaboration functions, Quadient® Inspire Journey was a good fit.
How Inspire Journey is expected to help Singlife Achieve their Objectives
Through the implementation of Inspire Journey as part of their wider customer experience roadmap, Singlife hopes to achieve a holistic view of their customer engagement efforts. This will aid them in prioritisation and providing timely responses, as well as identify opportunities to deliver best-in-class experiences..
