Quadient, a global leader in Customer Experience Management (CXM) and Customer Communication Management (CCM) solutions, has announced a strategic alliance in Spain with KPMG, one of the largest professional services firms specializing in business consulting and technology. The collaboration combines Quadient's expertise in CCM and CXM solutions with KPMG's proficiency in business consulting and technology, enabling both companies to provide comprehensive, high-quality solutions to their clients.
The alliance focuses on delivering CXM solutions across various industries such as financial services, insurance, healthcare, retail, and telecommunications. KPMG will contribute its deep knowledge of business processes alongside its expertise in business consulting and technology, while Quadient will bring its experience in customer communication management.
According to KPMG, in an ever-evolving business environment, enhancing customer experience is essential for maintaining loyalty and increasing sales. The partnership between Quadient and KPMG is positioned as a comprehensive solution aimed at elevating this experience, equipping companies with the necessary tools and knowledge to stay at the forefront.
"In KPMG's commitment to technology, various strategic alliances have been incorporated into the firm, such as low-code platforms, transitioning to the cloud, financial reporting. Currently, in the customer-centric vision of companies, it's important to understand how customers engage with brands, from marketing to sales or services. This is why our investment in Quadient holds greater value, as it facilitates the personalization of customer communications, making them more effective and tailored to their needs," says Miguel Moreno, FS Consulting Associate in KPMG Spain.
Quadient emphasizes that this alliance is an example of the growing interest in CXM by companies of all industries.
“Quadient continues to invest in its partner ecosystem, recognizing the importance of business consulting and technology partners. KPMG’s reach, strong capabilities in business processes, their multi-disciplinary approach with deep industry knowledge, combined with Quadient’s analyst-recognized solutions, will help our customers build innovative and engaging customer communications,” said Alban Olier, VP of Global Partners & Alliances at Quadient.
The union of these two leaders promises innovative solutions in customer communication management and an enhanced experience for companies seeking to remain competitive in an increasingly challenging market.
