La Caja de Ahorro y Seguros (La Caja) is one of the largest players in the Argentine insurance market. The company offers P&C and life insurance mainly through its own nationwide branch network. Founded in 1915, today La Caja has 72 million customers, 78,000 employees and operates in 60 countries, making it one of the 50 largest companies in the world.
The La Caja team launched a search for a CCM solution that would allow the company to achieve its goals of streamlining internal processes and improving the effectiveness of its member communications. With Quadient Inspire, La Caja gained a solution that helped it achieve its goal of keeping customers satisfied by using the electronic channels they prefer while maintaining better control of the processes.
RESULTS
With Quadient Inspire, La Caja gained a solution that helped it achieve its goal of keeping customers satisfied by using the electronic channels they prefer while maintaining better control of the processes. What pleased the company most is Quadient Inspire builds on La Caja’s existing investments, making it possible to control costs and maintain brand consistency. Leveraging existing content and systems is also saving time. Additionally, La Caja can now create highly personalized content with targeted offers, messages and charts and graphs—another goal achieved.
With the solution provided by Quadient, La Caja de Ahorro y Seguros obtained the following benefits:
- An omnichannel communication solution fully integrated with its existing IT environment
- A single platform to manage all its campaigns
- Full integration with existing current enterprise systems and SMTP servers
- Faster time to market for new communication campaigns and to modify the existing ones
- Ability to easily implement new marketing campaigns from several data sources like Excel files, text files, new databases, etc.
- The scalability required to meet current needs as well as well as future applications
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