How to Master AR: Creating a World-Class Customer Experience

Whether you are looking to improve cash flow, reduce late payments, or grow the lifetime value of your accounts, customer experience is the foundation you need to build on. It’s particularly important in AR, where your team engages in some of the most sensitive customer interactions. 

In the first webinar of our How to Master AR series, industry expert Sarah-Jayne Martin will share best practices to optimise customer experience. Using the insights garnered in her 20+ years of experience, she will talk about the steps that build brand loyalty, improve customer satisfaction, and improve AR performance. 

The webinar will explore:

• Why it’s critical to coach your AR team to be an extension of the customer service function
• How an improved customer communication strategy increases customer satisfaction and cash flow
• The importance of providing your customers with self-service capabilities, empowering them to manage their accounts, while freeing your team to focus on higher-value tasks