ERP: Safe Financials
INDUSTRY: Recruitment
CUSTOMER SINCE: 2019
Cpl UK is a group of specialist talent businesses which service the Science, Technology, Engineering, Mathematics (STEM), Professional Services and Healthcare sectors across the UK. Together they form the UK footprint for Cpl Resources Plc which is one of the largest staffing companies in Europe. As a group they’ve been powering businesses by providing transformational talent solutions for over 30 years and have been listed on the London Stock Exchange since 1999
CHALLENGE
As a busy international Recruitment Agency, regular and consistent cashflow is imperative to Cpl’s business success as late payment can very quickly escalate. Cpl’s Senior Manager of Invoice to Cash, David Martins recognised an opportunity to introduce automation to their Accounts Receivable process to help improve cash-flow and customer relationship simultaneously.
David wanted to ensure his staff had the right tools to perform in their roles and meet critical KPIs. However, with an AR system already in place making a clear business case for Quadient AR was a must.
SOLUTION
Luckily for David getting internal buy-in was easy once the clear benefits had been explained. IT teams were keen to learn that Quadient AR was completely cloud-based meaning they could free-up internal servers to focus on other business activities. Sales teams were excited to see the insight that they could gain into their customers accounts and use this data to better understand their businesses – something they now use as a selling point for Cpl.
For David and his team Quadient AR enabled them to create reports with real-time data to the benefit of the wider business and the Cpl customer. For the first time they were able to create reports across Cpl’s three sales pillars to gain valuable business insight.
They noted an increase in customer engagement through a self-service portal that created a space for more relevant communication. By acknowledging and educating their customers around AR, Cpl were able to increase cash collection over the pandemic by 3.8%.
RESULT
- The self-service portal has led to increased engagement with customers
- Increased transparency for sales teams, used as a selling point
- Cash collection increased by 3.8% during the pandemic
- Enabled a fast pace of change during the pandemic
- Ability to report real-time data across all of Cpl’s three sales pillars
