ABA Research is an experienced and trusted agency in the arena of customer satisfaction indices, brand tracking and market segmentation. Delivering retail research projects and analysis for a wide variety of clients for over 20 years, ABA is consistently growing in size and expertise. As a business partner, ABA’s consultative services allow clients to plan strategically for short and long-term business success.
Among the many services provided by ABA Research is customer satisfaction survey analysis. One of their clients, a well-known global passenger airline company, relies on them to turn large numbers of returned customer surveys into vital and insightful strategic data. A steady influx of over 10,000 surveys from this client each month would make it unproductive for ABA to perform basic data processing themselves. A third party was required to extract the (anonymous) response data and present it to ABA in a format that could be statistically analysed immediately, allowing them to concentrate on their strategic partnership activities.
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