Aba Research - Forms Processing Success Story

ABA Research is an experienced and trusted agency in the arena of customer satisfaction indices, brand tracking and market segmentation. Delivering retail research projects and analysis for a wide variety of clients for over 20 years, ABA is consistently growing in size and expertise. As a business partner, ABA’s consultative services allow clients to plan strategically for short and long-term business success.

Among the many services provided by ABA Research is customer satisfaction survey analysis. One of their clients, a well-known global passenger airline company, relies on them to turn large numbers of returned customer surveys into vital and insightful strategic data. A steady influx of over 10,000 surveys from this client each month would make it unproductive for ABA to perform basic data processing themselves. A third party was required to extract the (anonymous) response data and present it to ABA in a format that could be statistically analysed immediately, allowing them to concentrate on their strategic partnership activities.

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