With most of the population having been working from home for the past year, it would be fair to say that digital fatigue has increased substantially. A combination of channel fog and digital fatigue has resulted in digital advocacy decreasing, as people have been using more technology than ever before in the past 12 months.
While no two businesses are exactly the same, there are some steps that all employers can take to make sure that their workforce remains productive and avoids digital fatigue. As employees are used to having everything in their lives connected, whether it be connected homes or connected cars, it is a must for organisations to develop a multichannel strategy that meets the expectations of employees when it comes control and flexibility.
Effective multichannel strategies
One way in which multichannel strategies can help organisations to overcome these issues is by enabling effective communication. With the UK Government currently advising people to continue working from home where possible, it can be a challenge for organisations to reach and engage with its employees.
Adopting a multichannel strategy when it comes to internal communications can help to solve this issue and help to ensure that employees do not suffer from digital fatigue, as it will enable the entire workforce to remain engaged and connected with one another. As well as this, by adopting a multichannel system, many elements of the communications process are automated and applied across channels to stop duplication. This will play a role in helping employees to stop suffering from digital exhaustion.
Multichannel strategies can also support organisations in their challenge to prevent employees suffering from digital fatigue as they can optimise and streamline critical business processes. A multichannel strategy can automate outbound document workflows, thus optimising and streamlining the critical components of a business’s processes. For example, Quadient Impress – Quadient’s communications platform – deploys multichannel document automation in a single flexible platform. This simplifies processes, optimises operational costs, and improves document integrity, therefore enhancing employee experience and avoiding mental exhaustion from overuse of digital technologies.
When communications channels are managed independently of one another, delivering against these aims can be challenging. However, multichannel approaches are here to help. A multichannel system streamlines channel management so that communications are sent through employees preferred channels, thus helping them to avoid digital fatigue.
Learn more information about Quadient Impress helps employees to avoid digital fatigue, as well as how it helps small and medium-sized organisations optimise document processing and internal communications.
