When it comes to mailing, every penny saved counts towards improving your bottom line. Canada Post offers a range of options and incentives for businesses to speed up mailing processes and reduce costs. Here are 8 questions for mailers to consider:
Are you optimizing for discounts on your mail physical characteristics?
By making sure your mail piece is designed to go efficiently through machineable mail standards (envelope size) you avoid surcharges, ensure on-time delivery, and save time and money!
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Are your address lists corrected and updated?
Address accuracy software can help ensure your mailing list is clean and up-to-date, ultimately leading to a better return on investment (ROI) and delivery rate. Remember, falling below a 95% address accuracy rate could result in surcharges from Canada Post.
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Does your mail qualify for discounts?
Different types of mailings may qualify for a discounted rate. Whether you're sending promotional flyers, invoices, or annual reports, our machines can handle different mail options for potential cost savings and preferential rates.
How much mail do you send each month?
Larger mail quantities may qualify for discounted rates, especially if they meet machinable mail standards. Finding the right postage meter can further streamline your mailing process and potentially reduce costs.
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Are you leveraging Personalized Mail?
Embrace the power of personalized mail, also known as "1-to-1" marketing. Addressing mail to named individuals or specific recipients can increase engagement and response rates while keeping costs low. Make sure your mail piece has a clear call to action, such as “CONTACT US”!
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Have you considered Neighborhood Mail?
Reach mailboxes one neighborhood at a time and save up to 15% on postage costs. Opt for "1-to-many" mailings targeting entire neighborhoods rather than individual recipients. This strategy can be more cost-effective, especially if you’re looking to reach a broader audience and drive new business with your marketing materials.
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Are you utilizing Postal Code Targeting?
For targeted marketing campaigns, consider leveraging postal code targeting. By focusing on specific geographic areas, you can maximize the impact of your mailings while minimizing costs and acquiring new customers.
Are you optimizing international mailings?
If your business involves mailing to the United States or other international destinations, explore Canada Post's International Incentive Letterpost program. Consider utilizing direct entry services to reduce costs and streamline cross-border mailings.
In conclusion, by leveraging these strategies and taking advantage of Canada Post's various incentives and programs, you can effectively reduce your mailing costs, drive new business, and speed up your process for maximum impact and ROI.
Are you shipping too? Get shipping discounts from Canada Post all year long with our multi-carrier shipping solutions!
Unlock the full potential of your postage meter. Enjoy the best rates, advanced tracking, and swift label printing with our user-friendly software. Save time and money on shipping costs. Our bilingual Canadian experts are here to help — whether you're a small business or a large corporation, they’ll help you find the perfect solution.
