Multichannel Communications: How it Works

The communications landscape used to be simple. Small- and medium-sized businesses (SMBs) used either post or fax to send correspondence.
Managing Digital Marketing Processes to Avoid Unnecessary Costs

On any given day, consumers receive a constant stream of messages.
Automate Financial Management and Focus on Customers

Customer service levels can suffer when small businesses are forced by manual processes to spend too much time on operational activities including financial management.
Managing a Multichannel Communications Strategy

If you went back thirty years, business communications were relatively straightforward.
New Year’s Mailing Resolutions for 2011
The first week of January is a great time to take stock, evaluate the past year, and make some goals for the year to come. Here are some suggestions to make 2011 really shine.
Today’s Secret to Success for Mailers: Deliver Better Service

The following article by Satori Software President, Hugh Rogovy, was published in the Mail magazine 2011 CEO Perspectives issue:
Understanding and Using NCOALink Results
Attract Customers Using QR Codes in Direct Marketing

For those of you who don’t remember (or never knew) the definition of a QR code: it’s a two-dimensional (2D) image that c
Implementing Full-Service: Keeping Barcodes Unique

The first requirement for Full-Service is unique barcodes. Every mail piece, tray, sack or large container has a barcode.
To Pallet or Not to Pallet?

For those making the switch to Full-Service Intelligent Mail® preparation, palletization is a key question.