Operations

CX is the new battleground for businesses. The bar is being set by fast moving, innovative organizations. As companies look to compete, they are facing 4 disruptive forces:
 

Customer journey analytics is an emerging field that offers marketers the ability to “bridge the gap” between the experience that they believe they are providing to customers, and the actual journe

Digital Experience Platforms help to enable successful digital transformation projects. They address key challenges derived from constantly evolving technology.

Artificial Intelligence (AI) is poised to be one of the biggest disrupting technologies of our lifetime.

It is one thing to look at a map and recognize the geographic and linguistic challenges inherent in serving the full Asia-Pacific market, it’s quite another to experience those challenges for yours

The last ten years have seen tremendous change in the role of the CMO.

In a recent blog article titled “Mobile Ban

Last week, we examined the pressures on the CMO to deliver faster, more relevant innovation to drive customer engagement across a growing number of channels, and how these pressures continue to lea

The European Union’s General Data Protection Regulation (GDPR), set to come into force from 25 May 2018, has primarily been viewed in terms of the challenge it poses for data security.

Two weeks back, we reviewed the growing pressure on CMOs to be the primary growth drivers in their organizations, and the resulting acquisition of MarTech to help the CMO meet aggressive acquisitio