Video

The unguided evolution of CCM (Customer Communication Management) deployments has left enterprises with numerous legacy products that need to be aligned for even the most basic changes. These systems rarely meet expectations or foster business growth and make operational transformation and efficiency nearly impossible. Watch this video to learn the value of centralizing disparate data, channels, and processes for strategic, efficient communications management across all customer channels.

Customer communication use cases are increasingly shifting from structured, batch communications to interactive, with IDC predicting that the fastest growth in 2022-2027 will come from interactive applications deployed in the cloud (29.9% market share by 2027). With interactive communications poised to become a dominant CCM (Customer Communication Management) application, this session looks at three use cases that demonstrate how to engage customers in context.

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