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Customer Experience

Interview with CCO, Nick Frunzi of Esri on the Role of the CX Leader

Submitted by r.couturier on Tue, 06/28/2022 - 16:06
Close up of businessman working office workplace for chief customer experience officer concept.

As more and more products become commoditized, the key brand differentiator has become the customer experience.

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The value of a unified software

Submitted by r.couturier on Tue, 06/28/2022 - 16:06
Hand working on digital with smart city background, iot , binary , software program and 5g technology .

Thanks to the over 30% of Quadient users who installed Inspire R11 since its release in February. When you downloaded it, you were expecting to see the new UI.

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Augmented reality: the potential to connect online and offline customer experiences

Submitted by r.couturier on Tue, 06/28/2022 - 16:06
Augmented reality in marketing. Woman traveler with phone. Navigation on the projection of the display

Augmented reality (AR) has been proven to be able to successfully improve the uncertainty in ecommerce purchases (eMarketer, June 2017).

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Mobile Shopping + Informed Delivery = Postage Savings

Submitted by r.couturier on Tue, 06/28/2022 - 16:06
Mobile payment, Man using mobile payments online shopping and icon on night background,

One of the key U.S. Postal Service™ themes from this year’s National Postal Forum was Informed Delivery. If you haven’t already subscribed to this new service you really should.

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Sage advice from five CX trailblazers

Submitted by r.couturier on Tue, 06/28/2022 - 16:06
Boy draws with a brush an abstract big light bulb. Concept of innovation and creativity

Before 1999 the field of customer experience was virtually unheard of. There were no best practices in place. How to proceed and what course to take was uncharted territory.

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The Beginning of the End for MERLIN

Submitted by r.couturier on Tue, 06/28/2022 - 16:06
The Beginning of the End for MERLIN

Many in the mailing industry are familiar with MERLIN® (Mail Evaluation Readability Lookup INstrument).  It’s the machine used by acceptance clerks to test and verify mailin

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Master your data and you’ll master omnichannel

Submitted by r.couturier on Tue, 06/28/2022 - 16:06
Hand holding smartphone, interconnected, using data, and other hand on computer, omnichannel

Data is collected and processed in a variety of systems; CRM and financial applications, call centres, external data suppliers and more.

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Top 4 mistakes companies make when it comes to personalization

Submitted by r.couturier on Tue, 06/28/2022 - 16:06
Person holding a tablet and tapping on checklist of things to do on questionnaire

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Are CXM and CCM Converging?

Submitted by r.couturier on Tue, 04/24/2018 - 16:06
Four multi-colored ropes tied together

The merger of CXM and CCM just makes sense

In 2005 Procter & Gamble (P&G) announced the purchase of razor company Gillette for $57 billion in stock.

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Are Your Digital Projects Dangerous?

Submitted by r.couturier on Tue, 08/14/2018 - 16:06
Food delivery person on bicycle going fast with blurry background

It started out as a beautiful early September Sunday morning where I left home for a long bike ride, eager to check out the new expanded bike lane that had just been added north of our place. 

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