Advancing Your CCM-to-CXM Transformation

Consumer expectations of instant access to relevant, personalized information have shifted enterprise communication priorities toward a focus on increasing business value through superior interactions that span the lifecycle customer journey. 

In this video, Adam Firbank, Senior Consultant at Aspire, shares the difference between Customer Communications Management (CCM) and Customer Experience Management (CXM), why organizations that have shifted to CXM are realizing higher customer and employee satisfaction, and best practices to help advance your transition.

Watch the video to discover:

• The correlation between high CXM maturity and transferred ownership of customer communications
• Ways to evolve your operating model and internal structures to accelerate the path to CXM maturity
• Why Customer Journey Management and a Center of Excellence are vital to CXM transformation
• How improving the customer communications experience also improves the employee experience

Discover what sets CXM-mature businesses apart and the keys to a successful transition!