Quadient and FCI Expand Partnership to the Middle East: Replicating APAC Succes
In an exciting move, Quadient, a global leader in Customer Communications Management (CCM) solutions, has extended its successful partnership with FCI to the Middle East. Building on the success achieved in the APAC region, this collaboration aims to support businesses in the Middle East as they navigate their digital transformation journeys with a unique combination of cutting-edge technology and expertise.
A Powerful Partnership for Digital Transformation
The partnership between Quadient and FCI brings together two industry-leading solutions: Quadient’s Inspire CCM platform and FCI’s VARTA analytics and integration suite. Together, these solutions are ideally positioned to meet the needs of enterprises in the Middle East, offering a comprehensive approach to communication, data insights, and operational efficiency.
Quadient Inspire and FCI VARTA: A Perfect Synergy
The combination of Quadient Inspire and FCI VARTA equips businesses with the tools they need to transform their communications and leverage advanced insights, driving seamless digital transformation.
Quadient Inspire: Transforming Communications
- Personalized Customer Experiences
Quadient Inspire enables enterprises to create highly personalized, engaging communications across various channels, helping foster stronger customer relationships and loyalty. - Scalability and Adaptability
Designed with growth in mind, Inspire scales alongside a business’s evolving needs, easily adapting to market changes and shifting customer preferences. - Regulatory Compliance
The solution ensures compliance with both regional and international communication standards, reducing risk and streamlining operations.
FCI VARTA: Empowering Insights and Integration
- Advanced Customer Analytics
VARTA offers deep analytics capabilities, empowering businesses to understand customer behavior and refine communication strategies for greater impact. - Seamless System Integration
Its ability to integrate with existing enterprise systems ensures smooth implementation and minimizes disruption to ongoing operations. - Enhanced Data Security
VARTA prioritizes data protection, utilizing advanced encryption and security measures to safeguard sensitive customer information.
Why FCI Chose to Partner with Quadient in the Middle East
Customer experience is a key driver of business growth. As digital financial inclusion rapidly expands in the Middle East, customer expectations are evolving, influenced by their everyday digital interactions. FCI aims to empower financial institutions in the region with next-generation CCM solutions to meet these new demands.
Leveraging Quadient’s templating engine, FCI’s all-in-one CCM solution suite simplifies complex document design processes, ensuring consistency and data-driven agility across customer touchpoints, while also driving customer engagement.
Having already achieved remarkable success in India by transforming customer experiences for some of the country’s largest financial organizations, FCI is now set to bring the same level of innovation and impact to the Middle East. The goal is to help financial institutions in the region build customer loyalty and remain competitive in an increasingly crowded market.
Amit Sawhney, CEO of FCI, commented, “Transactional communications garner more attention from existing customers than any other conventional marketing channel. FCI is committed to driving enterprise growth with a transformative approach to CCM. Our partnership with Quadient plays a pivotal role in our innovation journey, empowering financial institutions to deliver hyper-personalized customer engagement.”
Supporting Enterprises Across the Middle East
Together, Quadient Inspire and FCI VARTA offer a holistic solution that addresses the unique challenges faced by businesses in the Middle East. This partnership not only boosts customer engagement but also helps enterprises achieve operational efficiency and compliance, ensuring they stay ahead in their digital transformation journeys.
“We’re excited to extend our partnership with FCI into the Middle East. This collaboration presents significant opportunities for us to deliver immense value to financial services and banking organizations in the MEA region. By leveraging the combined strengths of Quadient and FCI, we are confident in our ability to support businesses in their digital transformation, enhancing customer experience (CX) and driving operational efficiencies,” said Paula-Jane Mcmullan, VP Sales & Operations CXM ROE at Quadient.
With this strategic partnership, Quadient and FCI are poised to redefine digital transformation in the Middle East, providing businesses with a clear path to success in a competitive and rapidly evolving market.
