Customer Journey Mapping (CJM) - New features and capabilities

Why Customer Journey Mapping and real-time analytics go hand-in hand

Data and analytics are integral for companies to drive operations and enhance the overall customer experience. As companies are increasingly adopting customer-centric strategies, data and analytics will help us learn more about our customers’ decisions and preferences. 

The data aspect of the journey enables us to quantify customers' information in order to measure their behaviour effectively. 

With these analytics, we can understand things like:

• Where the customer is in the journey
• What type of business they do with your brand
• How they react to each and every engagement with your brand

Join this webinar, hosted by Laurent Ghio and Nick Deprimio, who provide information and a demonstration of the new features and capabilities in Quadient Customer Journey Mapping (CJM).